Lululala
Visual Identity & Webdesign
2025
For a new online beauty shop specializing in Asian cosmetics, I developed a complete visual identity, crafted a social media strategy, and designed both the mobile and desktop versions of the website.
The brand needed to feel friendly and approachable—inviting customers to explore skincare without feeling overwhelmed. The goal was to build trust by being open, helpful, and genuinely passionate about skincare. A brand that feels like a knowledgeable friend: professional, but not intimidating; warm, but not childish.
The visual concept is rooted in simplicity, freshness, and a natural aesthetic. It adapts to individual needs and reflects core values like care, knowledge, experience, and joy—making customers feel safe, understood, and well-guided in their skincare journey.
Disclaimer: The logo isn’t the part of my creation - the clients have already had it before our cooperation.